Photos by Deane Bautista and Photographers | By Abi Isa Lee | February 11, 2022
We're excited to share an interview with Deane Bautista, an exhibition & display designer and the founder of Deaney Weaney Blooms!
In this interview, Deane talks about her childhood memories of making popup cards of buildings, the story behind her brand name, the challenges she faced, steps she took to bring brand awareness to the local marketplace which opened up so many opportunities for her small business.
Continue reading to learn how Deane became a local success story in less than two years after relocating to a new city.
Crafts-Women: Before we get started, what three words would you use to describe yourself if you were given just a few words?
Deane Bautista: Creative, resilient, and resourceful.
CW: We'd want to learn more about you. Tell us a little about yourself. Where did you grow up? What are some of the most treasured memories that you still have today?
DB: I was born and raised in the Philippines. I grew up in Sta. Rosa, Laguna. It's a city in the province of Laguna and is about 40-50km (25-31 mi) south of Manila, the Philippine capital.
My most cherished memories are those shared with my family. I often fantasized about having my own restaurant when my siblings and I tagged along to the shopping malls while our mom shopped in the home goods and decor section. I don't believe I was ever interested in cooking, and I'm still a terrible cook.
I just loved looking around the plates, dining, and kitchen wares displayed in the shop and became inspired to imagine how I would design the interior, menu, and everything else that needed to be designed in a restaurant. Plus, the Philippines have a lot of shopping malls, so I had plenty of chances to create my perfectly designed restaurants in my head. Haha!
CW: As a creative entrepreneur, you've pursued a variety of fields. Have you always enjoyed being creative? What motivates you to learn and experiment with new things?
DB: For as long as I can remember, creating something has been a part of my life. When I was in grade school, I was that one typical student in a group project who ended up doing everything. Haha! It was mostly for art-related group projects, of course, and no one forced me or bullied me into completing the tasks all by myself. I naturally started taking charge and leading the project because I really enjoyed doing art-related projects. And I was good at it.
I remember making those popup cards of buildings when I was 5 or 6 years old. That’s probably the earliest memory I have for making something on my own. Since then, creating things from scratch gave me great joy. So I am always motivated when my creative side challenges me.
CW: Tell us everything about Deaney Weaney Blooms (DWB)! When did you start? The meaning behind the name? What’s planned ahead?
DB: It's been almost five years since I started Deaney Weaney Blooms. I remember it was around May of 2017, soon after I got married and moved to the United States with my newly-wed husband.
Many people ask me what the name Deaney Weaney Blooms means. It's a really personal one for me, so I'm sticking with it no matter how tongue-twisting of a name it is.
To give you a little more background, Deaney Weaney was a nickname I gave myself when I was a teenager.
Teenie Weenies was a mini-version of Oreo cookies that were popular in the Philippines in the mid-2000s. Because my name is Deane, I began calling myself Deaney Weaney as a joke, and my close friends started calling me that as well. And I thought that was a cute nickname, and I used to tell my friends that I would eventually start a company called Deaney Weaney Industries.
So the story jumps forward to the time I started a business and created an Instagram profile for it. My initial idea for the name was something around "Forever Blooms," which was quite common around that time. ForeverXBlooms was my first Instagram handle